HoloScript Trademark & Branding Guide

Version: 1.0.0 Last Updated: 2025-02-19 Purpose: Comprehensive documentation of all trademarks, branded terms, and naming conventions used in the HoloScript ecosystem

📋 Table of Contents

Internal Trademarks (HoloScript Owned)
Third-Party Trademarks (Licensed/Used)
Protocol & Framework Names
Example/Demo Names
Usage Guidelines
Capitalization & Formatting Rules
Legal Notices

Internal Trademarks (HoloScript Owned)

These are proprietary trademarks owned by the HoloScript project.

Core Trademarks

Trademark	Status	Description	First Use	Usage Context
HoloScript	✅ Primary	The core language for building VR/XR experiences	2024	Language name, package names, documentation
HoloScript Plus	✅ Active	Extended language version with VR traits	2024	`.hsplus` files, advanced features
HoloHub	✅ Active	Marketplace and asset distribution platform	2024	Asset marketplace, community hub, plugin discovery
StoryWeaver Protocol	✅ Active	AI-generated narrative worlds system	2025	AI narrative generation, business quests
VRR (Virtual Reality Reality)	✅ Active	1:1 digital twin layer in Hololand architecture	2024	Real-world synchronization, AR→VRR→VR pipeline
Hololand	✅ Active	3-layer immersive platform (AR → VRR → VR)	2024	Platform name, ecosystem integration

Feature Brands

Trademark	Status	Description	Usage
x402 Protocol	✅ Active	HTTP 402 "Payment Required" blockchain payment system	Machine-to-machine payments, layer access fees
HoloComposer	🔄 Proposed	Visual composition tool for HoloScript	IDE integration, drag-drop editor
HoloRuntime	⚠️ Generic	Runtime execution engine	Internal use only, not consumer-facing

Hololand Platform Brands

Trademark	Status	Description	First Use	Usage Context
Hololand Platform	✅ Active	Commercial platform service (hosting, AI agents, payment processing)	2024	Platform-as-a-Service offering, 20% platform fee
Infinity Assistant	✅ Active	AI building service for VR/AR world creation	2024	infinityassistant.io, AI-powered builder
Brittney / Brittney AI	✅ Active	AI architect and building assistant	2024	World builder, code generator, 403.7K training samples
HololandCanvas	✅ Active	React component for VR rendering	2024	`@hololand/react-three` package
HololandObject	✅ Active	React component for 3D objects	2024	`@hololand/react-three` package
HololandAIBridge	✅ Active	AI integration bridge component	2024	`@hololand/ai-bridge` package

Third-Party Trademarks (Licensed/Used)

These are trademarks owned by third parties that HoloScript integrates with.

Blockchain & Web3

Trademark	Owner	License	Usage
Coinbase	Coinbase Global, Inc.	Trademark Fair Use	Integration references, documentation
Base L2	Coinbase Global, Inc.	Trademark Fair Use	Blockchain network references
AgentKit	Coinbase Global, Inc.	Apache 2.0 License	AI agent wallet SDK integration
Zora Protocol	Zora Labs, Inc.	Trademark Fair Use	NFT marketplace integration
Ethereum	Ethereum Foundation	Trademark Fair Use	Blockchain references

AI & Services

Trademark	Owner	License	Usage
OpenAI	OpenAI, Inc.	Trademark Fair Use	AI service provider references
GPT-4	OpenAI, Inc.	Trademark Fair Use	LLM model references
DALL-E 3	OpenAI, Inc.	Trademark Fair Use	Image generation references
Claude	Anthropic PBC	Trademark Fair Use	LLM model references
Gemini	Google LLC	Trademark Fair Use	LLM model references

Platforms & IDEs

Trademark	Owner	License	Usage
Visual Studio Code	Microsoft Corporation	Trademark Fair Use	Plugin integration
IntelliJ IDEA	JetBrains s.r.o.	Trademark Fair Use	Plugin integration
Neovim	Neovim Contributors	Apache 2.0	Plugin integration
Unity	Unity Technologies	Trademark Fair Use	Export target references
Unreal Engine	Epic Games, Inc.	Trademark Fair Use	Export target references
Godot	Godot Engine Community	MIT License	Export target references

APIs & Services

Trademark	Owner	License	Usage
Weather.gov	NOAA (U.S. Government)	Public Domain	VRR weather sync API
Eventbrite	Eventbrite, Inc.	API Terms of Service	VRR event sync API
Square POS	Block, Inc.	API Terms of Service	VRR inventory sync API

Protocol & Framework Names

These are technical protocol/framework names (may have generic/descriptive status).

Name	Type	Description	Protection Level
uAA2++ Protocol	Framework	Universal Autonomous Agent Protocol v2++	⚠️ Descriptive (low protection)
Infinity Protocol	Framework	Self-perpetuating agent protocol	⚠️ Descriptive (low protection)
IDEA Protocol	Framework	Initialize-Discover-Execute-Affirm workflow	⚠️ Acronym (low protection)
WebGPU	Standard	W3C graphics API	Public Standard
WebRTC	Standard	W3C real-time communication	Public Standard
OpenXR	Standard	Khronos Group XR standard	Public Standard

Example/Demo Names

These are fictional business/project names used in examples and tutorials.

Name	Type	Usage	Status
Phoenix Brew	Business Example	Coffee shop used throughout tutorials	🎭 Fictional (safe to use)
Downtown Seattle VRR	Location Example	Example VRR twin location	🎭 Fictional (safe to use)
Treasure Hunt Quest	Quest Example	Example business quest	🎭 Fictional (safe to use)

Usage Guidelines

DO's ✅

Always capitalize trademarks correctly
- ✅ "HoloScript" not "holoscript" or "Holoscript"
- ✅ "StoryWeaver Protocol" not "storyweaver protocol" or "Story Weaver"
- ✅ "VRR" not "vrr" or "Vrr"
Use proper attribution for third-party trademarks
- ✅ "Coinbase AgentKit SDK" on first mention
- ✅ "Zora Protocol" with proper capitalization
- ✅ Include trademark notices in documentation
Use trademarks as adjectives, not nouns
- ✅ "HoloScript language" not "a HoloScript"
- ✅ "StoryWeaver Protocol system" not "a StoryWeaver"
- ✅ "AgentKit SDK" not "an AgentKit"
Include ™ or ® symbols in official documentation
- ✅ "HoloScript™" in marketing materials
- ✅ Check if third-party marks require ® symbol

DON'Ts ❌

Never modify trademarks
- ❌ Don't pluralize: "HoloScripts"
- ❌ Don't make possessive: "HoloScript's features" → use "HoloScript language features"
- ❌ Don't abbreviate: "HS" for HoloScript
Never use trademarks generically
- ❌ "We need to holoscript this" → use "write HoloScript code"
- ❌ "StoryWeaver it" → use "generate with StoryWeaver Protocol"
Never combine internal and third-party marks
- ❌ "HoloScript-Zora Integration" → use "HoloScript integration with Zora Protocol"
- ❌ "AgentKit-HoloHub Connector" → use "HoloHub connector for AgentKit SDK"

Capitalization & Formatting Rules

Product Names (Title Case)

✅ HoloScript
✅ HoloScript Plus
✅ HoloHub
✅ StoryWeaver Protocol
✅ Virtual Reality Reality (VRR)
✅ Hololand

File Extensions (Lowercase)

✅ .hs
✅ .hsplus
✅ .holo

Package Names (Kebab-case with scope)

✅ @holoscript/core
✅ @holoscript/runtime
✅ @holoscript/vscode-extension
✅ @holoscript/llm-provider

Acronyms (All Caps)

✅ VRR (Virtual Reality Reality)
✅ AR (Augmented Reality)
✅ VR (Virtual Reality)
✅ NFT (Non-Fungible Token)
✅ SDK (Software Development Kit)
✅ API (Application Programming Interface)

Code Identifiers (CamelCase/snake_case)

typescript

// Classes: PascalCase
class HoloScriptRuntime {}
class StoryWeaverService {}

// Functions/Methods: camelCase
function generateNarrative() {}
function createVRRTwin() {}

// Constants: SCREAMING_SNAKE_CASE
const HOLOSCRIPT_VERSION = '2.1.0';
const STORYWEAVER_API_ENDPOINT = 'https://...';

// Traits: snake_case with @
@weather_sync
@x402_paywall
@storyweaver_narrative

Legal Notices

Trademark Attribution Template

Use this template in documentation:

markdown

## Trademarks

HoloScript™, HoloHub™, StoryWeaver Protocol™, and VRR™ are trademarks of [Your Legal Entity].

Coinbase®, Base®, and AgentKit® are registered trademarks of Coinbase Global, Inc.
Zora Protocol™ is a trademark of Zora Labs, Inc.
OpenAI®, GPT-4®, and DALL-E® are registered trademarks of OpenAI, Inc.
Unity® is a registered trademark of Unity Technologies.
Unreal Engine® is a registered trademark of Epic Games, Inc.

All other trademarks are the property of their respective owners.

Source Code Header Template

Use this in source files:

typescript

/**
 * HoloScript™ - The Language for Building VR/XR Experiences
 * Copyright (c) 2024-2025 [Your Legal Entity]
 *
 * This file is part of the HoloScript project.
 * License: [Your License]
 *
 * Third-party integrations:
 * - Coinbase AgentKit SDK (Apache 2.0)
 * - Zora Protocol (MIT)
 *
 * Trademarks are property of their respective owners.
 */

Rebranding History

Completed Rebrands

Old Name	New Name	Date	Reason	Repository	Files Affected
PageMaster	StoryWeaver Protocol	2025-02-19	Better clarity, avoid conflicts	HoloScript	7 files, 61 references
PageMaster	StoryWeaver Protocol	2025-02-19	Consistency with HoloScript rebrand	Hololand	18 files, 100+ references

Future Rebrands (Proposed)

Current Name	Proposed New Name	Reason	Status
HoloRuntime	Keep as-is	Internal use only	✅ Decided
HoloComposer	TBD	Market research needed	🔄 Under review

Brand Hierarchy

HoloScript™ (Master Brand - Language)
├── HoloScript Plus (Language Variant)
├── HoloHub™ (Marketplace)
├── x402 Protocol (Payment System)
└── StoryWeaver Protocol™ (AI System)

Hololand™ (Platform Brand - Separate Repository)
├── Hololand Platform (Commercial Service)
├── Infinity Assistant™ (AI Building Service)
├── Brittney™ / Brittney AI (AI Architect)
├── Architecture Layers
│   ├── AR Layer (Free Entry)
│   ├── VRR™ Layer (Paid Digital Twins)
│   └── VR Layer (Premium Worlds)
├── React Components
│   ├── HololandCanvas
│   ├── HololandObject
│   └── HololandAIBridge
└── Integrations (Third-Party)
    ├── Coinbase AgentKit SDK
    ├── Zora Protocol
    ├── OpenAI GPT-4
    ├── Base L2
    └── StoryWeaver Protocol™ (from HoloScript)

Quick Reference

✅ Correct Usage

markdown

**Example Documentation:**

HoloScript™ is a language for building VR/XR experiences. The HoloScript Plus
variant includes advanced VR traits. Creators can monetize their work through
HoloHub™, minting NFTs via Zora Protocol integration.

The Hololand™ platform uses a 3-layer architecture: AR entry points, VRR™
digital twins, and premium VR worlds. StoryWeaver Protocol™ generates AI
narratives using OpenAI GPT-4.

Payment flows use the x402 Protocol with Coinbase AgentKit SDK for AI agent
wallets on Base L2.

❌ Incorrect Usage

markdown

**Example (DO NOT USE):**

holoscript is a vr language. Holoscript plus has vr traits. Use holohub to sell
NFTs on zora.

Hololand has AR->vrr->VR layers. Storyweaver uses gpt-4 AI.

X402 payments use agentkit wallets on BASE.

Contact for Brand Questions

Trademark Issues: [legal@holoscript.net]
Partnership/Licensing: [partnerships@holoscript.net]
Documentation Updates: [docs@holoscript.net]
GitHub Issues: https://github.com/holoscript/holoscript/issues

Revision History

Version	Date	Changes	Author
1.0.0	2025-02-19	Initial creation after StoryWeaver rebrand	Claude

Last Review: 2025-02-19 Next Review: 2025-05-19 (Quarterly) Maintainer: HoloScript Core Team

This document is part of the HoloScript project. All trademarks are property of their respective owners.

HoloScript Trademark & Branding Guide ​

📋 Table of Contents ​

Internal Trademarks (HoloScript Owned) ​

Core Trademarks ​

Feature Brands ​

Hololand Platform Brands ​

Third-Party Trademarks (Licensed/Used) ​

Blockchain & Web3 ​

AI & Services ​

Platforms & IDEs ​

APIs & Services ​

Protocol & Framework Names ​

Example/Demo Names ​

Usage Guidelines ​

DO's ✅ ​

DON'Ts ❌ ​

Capitalization & Formatting Rules ​

Product Names (Title Case) ​

File Extensions (Lowercase) ​

Package Names (Kebab-case with scope) ​

Acronyms (All Caps) ​

Code Identifiers (CamelCase/snake_case) ​

Legal Notices ​

Trademark Attribution Template ​

Source Code Header Template ​

Rebranding History ​

Completed Rebrands ​

Future Rebrands (Proposed) ​

Brand Hierarchy ​

Quick Reference ​

✅ Correct Usage ​

❌ Incorrect Usage ​

Contact for Brand Questions ​

Revision History ​

HoloScript Trademark & Branding Guide

📋 Table of Contents

Internal Trademarks (HoloScript Owned)

Core Trademarks

Feature Brands

Hololand Platform Brands

Third-Party Trademarks (Licensed/Used)

Blockchain & Web3

AI & Services

Platforms & IDEs

APIs & Services

Protocol & Framework Names

Example/Demo Names

Usage Guidelines

DO's ✅

DON'Ts ❌

Capitalization & Formatting Rules

Product Names (Title Case)

File Extensions (Lowercase)

Package Names (Kebab-case with scope)

Acronyms (All Caps)

Code Identifiers (CamelCase/snake_case)

Legal Notices

Trademark Attribution Template

Source Code Header Template

Rebranding History

Completed Rebrands

Future Rebrands (Proposed)

Brand Hierarchy

Quick Reference

✅ Correct Usage

❌ Incorrect Usage

Contact for Brand Questions

Revision History